Clear, practical feedback you can act on.
You receive clear, practical observations and recommendations you can use to improve your business, written in plain English and fair to your team.
Honest, constructive and easy to use.
Feedback only helps if you can do something with it. We describe what happened, explain why it matters to a customer and suggest what to try next.
The aim is never to criticise individuals or your business. It is to help you see what you may not be able to see yourself.
What lands on your desk.
An example page, made up to show you the shape of it. Your own feedback is written for your business and the visit Tanya made.
- 01A short summary of the visit
- 02What worked well
- 03What could be better
- 04Recommendations, most important first
The Unknown AdvantageExample report
Summary
A warm, well run visit. The welcome and product knowledge stood out. Two small things at the till took the shine off an otherwise excellent experience.
What worked well
- Greeted within a minute, with eye contact
- Confident, helpful answers about dietary options
What could be better
- Tables left uncleared during a quiet spell
- Loyalty scheme not mentioned at payment
Recommendations
- Add a table check to the quiet-spell routine
- Mention the loyalty card at every payment
- Replace the window spotlight
What you get.
- Clear observations on what happened during the visit
- What worked well, so you can keep doing it
- Practical recommendations in a sensible order
- Comparison over time with The Ongoing Advantage
Feedback you can put to work tomorrow.
Tell us a little about your business. Tanya answers every enquiry herself, and anything you share stays confidential.
Keep exploring
-
Mystery customer visits
We experience your business as a genuine customer would.
-
Customer experience reviews
Strengths, weaknesses and missed opportunities.
-
What we look at
Eight moments, from first contact to final impression.