A customer in a camel coat stands at a bakery counter as the smiling baker holds up a fresh loaf for her

We experience your business as a genuine customer would.

Tanya arrives unannounced and goes through the visit like anyone walking in off the street. Your team treats her like any other customer, so you see the service your customers get.

An ordinary visit, watched closely.

Nothing about the visit gives her away. Tanya browses, asks questions, orders, waits and pays like any other customer, and pays attention to the customer journey and every interaction along the way.

Because nobody knows she is there, you see the service your customers get on an ordinary day.

The view from a café table: a cup of coffee in the foreground and a barista chatting with a customer at the counter

Twenty-four minutes, on paper.

This is the kind of thing Tanya notices on a visit, from a café visit we have made up to show you. Every business is different, and so is every visit.

Some notes are good news. Some are small things that cost you a customer without anyone saying a word.

  • Worth keeping
  • Worth a look

Example visit

  1. Door opens easily. Window display fresh, one spotlight out.
  2. Greeted within a minute, with a smile and eye contact.
  3. Asked about dairy-free cakes. Clear answer and two suggestions.
  4. Table beside me still not cleared from before I arrived.
  5. Paid at the till. No mention of the loyalty card on the counter.
  6. Door held on the way out and invited back.

What you get.

  • An unannounced visit as an everyday customer
  • Observations from the first impression to the goodbye
  • Feedback on service, presentation and customer interaction
  • Any agreed purchases treated as expenses, with receipts

Ready to see your business as a customer does?

Tell us a little about your business. Tanya answers every enquiry herself, and anything you share stays confidential.

Keep exploring